Online donations have been growing in popularity over the past few years. According to various research findings, donors prefer to give online. In fact, one of the most common scenarios in which donors don’t prefer to give online is when making donations to an organization they’re unfamiliar with. Here are a few tips on how to get donations online.
In this article, we’re going to consider some of the best ways to approach donors and ask for online donations as a different type of fundraising.
According to a recent study, donors prefer to donate online when the amount they’re donating is below the $200 level. As such, some organizations will come up with ingenious ways to ask for smaller donations. Some organizations, for example, will ask for donations of $20.19 to support their 2019 fundraising efforts. For such donations, using online fundraising can help you to collect more funds and can be much more lucrative.
If you’re pressed for time, in the case of a natural disaster, news event or political statement, an online donation page can take a short while to set up and is much less costly than setting up an offline donation campaign, stuffing envelopes, printing materials and sending out letters. The quick turnaround of an online campaign can help you to reach people when they’re more willing to react and support your cause so that you can enjoy the benefits of fundraising.
In today’s world, most people are familiar with the subscription model used by many companies such as Amazon and Netflix. The subscription model allows subscribers to pay for products or services without having to worry about making manual payments as the funds are automatically taken from their account. As an organization looking for funds, you can think about periodic giving as a subscription for donors as a big money fundraising ideas.
Once donors have given online, you can have their email address and reach out to thank them, get feedback via a survey, ask them to follow you on social media, and more. Online giving allows you to collect donations and get in touch with donors after they’ve given their donations, so you’re not distracting them from their task at hand.
If you’re hosting a fund-the-need or donation campaign at your event, consider doing it electronically. With an electronic fund-the-need, your auctioneer or MC can make calls for donations. And leveraging event fundraising technology, you can track the progress in real-time and display it in front of the crowd to encourage more donations and keep the crowd engaged.
Regardless of the social media platform you’re using, you can link your donation page to your social media posts and make it easier for donors to give if they’re on their phone or computer. This will also be a good way to promote your event if you’re fundraising for a school trip, event or more.
Donor preference for online giving is growing across all income levels and age groups. Make it easy for your donors to give online with a mobile-friendly website, a simple call to action and clear donation forms. And that’s how to get donations online.